FELICIA FEL'S INTERNAL OPERATING SYSTEM

Welcome to my brain

(no crawlers, no bots, no LLMs beyond this point — kidding, you got in somehow)
A collage of Felicia's brain and an eyeA hand-drawn cutaway brain connects product judgement, code, and play to a large animated eye that follows the pointer.PRODUCTDESIGN-INFORMEDCODESHIPS FOR REALPLAYNON-NEGOTIABLEsignal acquired?ideas in / websites out
visual designer → engineer
3D / VFX origin story
built 8 mini-games at home
Google campaigns: shipped
dance / food / hike / repeat
Explore selected work
ENGINEERINGPLAYPRODUCT THINKINGENGINEERINGPLAYPRODUCT THINKING

01 / SELECTED EVIDENCE

Work that escaped the sketchbook.

A mix of production platforms, client campaigns, and self-initiated experiments. Every case file contains the actual decisions and details.

Illustrated portrait of Felicia Fel

Actual human, allegedly.

02 / THE PERSON IN THE MACHINE

Full-stack engineer. Product-minded. Design-informed.

My route into software was not a straight line. It ran through 3D animation, VFX, visual design, UX, frontend engineering, and now full-stack product development.

That crossover is the point: I can move between the system and the surface, care about the deployment and the delightful detail, and translate between design and engineering without losing the idea.

Read the full backstory

03 / NOTES FROM THE MARGINS

Six facts, zero filler.

Verified from the work, the history, or the person herself.

01

Design x Engineering

I am a full-stack software engineer with a prior career in visual design.

02

My first render was 3D

I studied 3D animation and VFX, which explains the instinct to make websites feel like places.

03

I build for real life

Sarana is a bilingual POS and dashboard made for my family's shop in Indonesia.

04

Play is serious research

Mi Casa turns a virtual tour of my home into eight mini-games with leaderboard challenges.

05

Away from the screen

You will usually find me dancing, at the gym or heading outdoors for an adventure.

06

Located down here

I am a creative full-stack engineer based in Auckland, Aotearoa New Zealand.

04 / RECENT TRANSMISSIONS

The plot so far.

Youdooh

Full Stack Engineer

Cloud-native DOOH product development across Nuxt, Vue, Node.js, Express, PostgreSQL, testing, and CI/CD.

PHQ

Intermediate Developer

Interactive Google campaigns and playable experiences built with Angular, PixiJS, and Material UI.

Generate Zero

Frontend Engineer

Led dashboard UX for a carbon emissions platform serving clients including Westpac and Kiwibank.

Deltapath

Visual Designer to Senior Visual Designer

Product UI/UX, websites, motion, video, social content, branding, and identity design.