FELICIA FEL / PORTFOLIO

Welcome to my brain

A small corner of the internet for my work and ideas.
A collage of Felicia's brain and an eyeA hand-drawn cutaway brain connects product judgement, code, and play to a large animated eye that follows the pointer.IDEASSYSTEMSSIDE QUESTSAuckland, New Zealanddesign + engineering
3D animation & VFX
Mi Casa: 8 mini-games
Google Play campaigns
dancing, food & outdoors
Explore selected work
ENGINEERINGPLAYPRODUCT THINKINGENGINEERINGPLAYPRODUCT THINKING

01 / SELECTED EVIDENCE

A few things I've made.

Client work, production products, and side projects. Each one has its own constraints, decisions, and a story behind it.

Illustrated portrait of Felicia Fel

Actual human, allegedly.

02 / THE PERSON IN THE MACHINE

Full-stack engineer. Product-minded. Design-informed.

I didn't take a straight route into software. I came through 3D animation, VFX, visual design, UX, and frontend work before becoming a full-stack engineer.

That mix is useful because I can think about the interface and the system behind it at the same time—and help design and engineering stay on the same page.

Read the full backstory

03 / NOTES FROM THE MARGINS

A few things about me.

The short version, beyond the job titles.

01

Design x Engineering

I'm a full-stack software engineer who started out in visual design.

02

My first render was 3D

I studied 3D animation and VFX. It probably explains why I like websites to feel like places, not just pages.

03

I build for real life

Sarana is a bilingual POS and dashboard I made for my family's shop in Indonesia.

04

Play is serious research

Mi Casa is a virtual version of my home, with eight small games hiding in it.

05

Away from the screen

When I'm away from a screen, I'm usually dancing, at the gym, or outside somewhere.

06

Located down here

I'm a full-stack engineer based in Auckland, Aotearoa New Zealand.

04 / RECENT TRANSMISSIONS

The plot so far.

Youdooh

Full Stack Engineer

Working on a cloud-native DOOH product across Nuxt, Vue, Node.js, Express, PostgreSQL, testing, and CI/CD.

PHQ

Intermediate Developer

Built interactive Google campaigns and playable web experiences with Angular, PixiJS, and Material UI.

Generate Zero

Frontend Engineer

Led the dashboard UX for a carbon-emissions platform used by clients including Westpac and Kiwibank.

Deltapath

Visual Designer to Senior Visual Designer

Product UI/UX, websites, motion, video, social content, branding, and identity design.