Diamond Valley returned in 2024 with a new mini-game, updated artwork, and different features for Korea, Taiwan, and Japan. The campaign gave players plenty of reasons to come back, compete, and share.
🎥 Campaign Showreel
🌟 Key Features
- 🎯 Diamond Hero Mini-Game – New gameplay mode with leaderboard-driven competition and over 1.4 million plays.
- 🎨 Remastered Graphics – Updated character designs by Muchang increase appeal and user engagement.
- 🤝 Community & Multiplayer – Taiwan’s team challenges, group emojis, and leaderboards boost collaboration and friendly rivalry.
- 📱 Circle to Search – Japan’s unique interactive quest system, leveraging Android’s Circle to Search feature for immersive gameplay.
- 🎁 Sweepstakes System – Flexible auto/manual entry options with gamified UI, resulting in 3.7 million entries and 172,000+ registrations.
🛠 My Role
I was one of the front-end developers on the website, working on the homepage and sweepstakes pages. For the Japan version, I built the gacha pop-up.
✨ Evolution & Impact
The original Korean campaign from 2023 grew into versions for Taiwan and Japan, each with its own features. Role-play mechanics, quests, and team rewards helped lift registrations 2.7× across the campaign.
🛠 Built With
- Angular 19
- Pixi.js
- TypeScript
- CSS3
- HTML5
- Node.js
- Google Play API integrations
🎥 Campaign Showreel
🤝 Collaboration & Sponsorships
Partnerships with Muchang, Google, and sponsors like Honkai: Star Rail, Solo Leveling, Genshin Impact, and Le Sserafim brought exciting brand integrations into the gameplay, elevating the experience for players and fans alike.
Diamond Valley 2024 demonstrates how creative regional adaptations and gamified experiences can drive meaningful engagement in diverse markets.