Youdooh
Full Stack Engineer
Cloud-native DOOH product development across Nuxt, Vue, Node.js, Express, PostgreSQL, testing, and CI/CD.
PERSONNEL FILE / FELICIA FEL
A visual thinker who learned to ship the whole thing.
I'm a creative full-stack engineer in Auckland, combining design judgement with production engineering to make useful, expressive web experiences.
ID: FF-2018-∞
BASE Auckland, Aotearoa NZMODE Coffee × Engineering
01 / ORIGIN STORY
Not a pivot. More like collecting extra tools.
My career began in visual design after studying 3D animation and VFX. Designing websites and products made me increasingly curious about the machinery underneath them, so I learned to build it.
Today I work across Vue/Nuxt, React/Next.js, Angular, Node.js, TypeScript, PostgreSQL, GraphQL, Redis, Docker, and cloud tooling. I care less about collecting framework names than choosing the right parts and making them hold up in production.
That mixed background helps me see both halves of a product: how it is structured and how it feels. I like being close to the whole process, from a rough conversation through implementation, testing, and release.
02 / OPERATING RANGE
Engineering, end to end.
My scope covers technical delivery across frontend architecture, backend systems, data, testing, CI/CD, and cloud deployment.
- 01 Full-stack product engineering
- 02 Creative development
- 03 Interactive campaigns
- 04 Backend systems & APIs
- 05 Testing, CI/CD & cloud delivery
03 / FIELD HISTORY
Where I've been useful.
PHQ
Intermediate Developer
Interactive Google campaigns and playable experiences built with Angular, PixiJS, and Material UI.
Generate Zero
Frontend Engineer
Led dashboard UX for a carbon emissions platform serving clients including Westpac and Kiwibank.
Deltapath
Visual Designer to Senior Visual Designer
Product UI/UX, websites, motion, video, social content, branding, and identity design.
04 / FORMAL DOWNLOADS
Education
- 01Disruptive Technologies Micro-credential (NZQA Level 8) - AcademyEX, Oct 2023
- 02Certificate in Software Engineering - AUT x Institute of Data, Jan 2023
- 03Professional Diploma in UX Design (with Glasgow Caledonian University) - UX Design Institute, Dec 2022
- 04Certificate in Intermediate Software Development, Level 5 - Future Skills Academy, Sep 2022
- 05Bachelor of Art and Design in 3D Animation & VFX - Media Design School, 2018
05 / OFF THE CLOCK
The human details.
Away from the screen
You will usually find me dancing, at the gym or heading outdoors for an adventure.
Located down here
I am a creative full-stack engineer based in Auckland, Aotearoa New Zealand.