✈️ Hikitia Air was a fictional airline project I completed while studying at the UX Design Institute. I researched how people book flights, tested existing sites, and turned what I learned into a prototype with a clearer booking flow.
🔍 Competitive Benchmark
Before jumping into design, I studied top airline booking platforms to understand what they’re doing right (or wrong). Key questions I explored:
- What UX patterns are working well and worth adopting?
- What pain points keep recurring across platforms?
- What standards should I incorporate into my own flow?
🧪 Usability Testing
I ran usability tests on real airline websites to capture user behaviors, habits, and frustrations. A few takeaways:
- Users browse flights on mobile but prefer booking on desktop.
- Incomplete or scattered info causes user hesitation.
- Fare breakdowns were often unclear or misleading.
🧠 Affinity Diagram
Once research was gathered, I organized insights into themes using an affinity diagram. This helped synthesize findings and identify clear priorities for design.
- Observations from benchmarks, surveys, and tests were written on sticky notes.
- Grouped into thematic clusters in Miro.
- These categories informed both the Customer Journey and User Flow.
👉 Download the affinity diagram
🧭 Customer Journey Map
I mapped the booking journey from start to finish so I could see where people got stuck or needed more information.
🧩 User Flow
The user flow mapped out the ideal booking process and ensured every UX decision was based on real user insights.
- Covers the high-level steps in booking a flight
- Solves pain points identified in the journey map
- Prepares the foundation for wireframes and prototypes
✨ High-Fidelity Prototype (Annotated)
I used the research to design a high-fidelity Figma prototype that keeps the important information and choices clear.
🧪 Try the Prototype
👉 View Interactive Prototype on Figma
🎯 Results
This project took me from early research through to an interactive prototype. More than anything, it taught me to ask better questions before jumping into a solution.